What Is Inbound marketing?
Inbound Marketing is about providing valuable content to your audience to help solve their problems.
It is NOT about fighting for their attention as you do with traditional marketing methods.
Inbound marketing is about connecting with your target client on a deeper level. By encouraging their dreams and justifying their failures, you can build a lasting bond with that person and earn their trust.
The goal of every business should be to lead your perspective client through their journey of recognizing their problem, understanding the solution, implementing that solution, and then enjoying their success!
A well planned inbound marketing strategy will do just that!to
Inbound marketing depends on fully understanding your target audience and their pain points. Developing a client persona or avatar is key to a successful strategy.
You can attract prospects and customers to your business through relevant and helpful content. This content could be blog articles, videos, lead magnets or social media posts. The important aspect is that they provide value to your audience.
Social Media Posting
Promoting your original content on social media is not just about sharing a post on FaceBook. A strong social media strategy needs to be planned, be consistent, scheduled appropriately and choreographed to ensure maximum impact.
A well-crafted email campaign is designed to continue to provide your audience with valuable content. This will build their confidence in your company and come to regard you as a solution provider.